Marca Peru
The Icing House Proudly a Marca Perú Licensee
Representing Peruvian identity, heritage, and excellence through authentic flavors, traditional recipes, and handcrafted desserts inspired by Peru.
Photo: Juan Puelles / PROMPERU
Why Marca Perú Matters to The Icing House
Being a Marca Perú licensee is a recognition of our commitment to sharing Peru through authentic flavors, traditional recipes, and handcrafted desserts. It reflects our pride in our Peruvian roots and our dedication to preserving and celebrating the culinary traditions that make Peru so unique.
For our customers, it means every Peruvian-inspired treat from The Icing House is made with genuine appreciation for our heritage, bringing the flavors and traditions of Peru to our community in the United States. We are honored to represent Peru and continue introducing more people to the richness of Peruvian desserts and culture.
What Is Marca Peru?
Marca Peru is Peru's official country brand, developed by PROMPERU — the government commission for the promotion of Peru's exports and tourism — to represent the culture, craftsmanship, and flavor that make the country distinct on the world stage.
Businesses built on genuine Peruvian tradition can carry the mark as a seal of that connection, under strict guidelines governing exactly how, where, and at what size it may appear — so it always represents Peru with the same clarity, wherever it shows up.
Every alfajor starts with a technique, not a shortcut.
Being a Marca Perú licensee is more than a title for us. It represents our connection to the Peruvian recipes, flavors, and traditions that inspire The Icing House.
Our Peruvian desserts—from alfajores and manjar blanco to Turrón de Doña Pepa—are rooted in the flavors of Peru and Chef Eliana’s heritage. Alongside them, we also create beloved American favorite desserts, bringing together the best of both cultures in one place.
When you see the Marca Perú logo on our website, it represents something simple: authentic Peruvian roots, proudly shared alongside the American desserts we love.
Recognized Along the Way
- Embassy Chef Challenge 2025 Judge's Choice Award — Susurro Quebranta · Washington DC
- SUMAQ Peruvian Food Festival 2023 Best Dessert — Peruvian Alfajores · Long Island, NY
- Reader's Choice Awards 2025 The BEST Treats & Sweets · Hazleton, PA
Taste the Tradition
Ship-to-me favorites or kiosk-only creations — every recipe carries the same Peruvian roots.